The nature of deep tech: Why equity matters more
Unlike software startups where speed and market entry often take precedence, deep tech companies are typically:- IP-heavy, with substantial R&D,
- Long-horizon in terms of revenue realization,
- Heavily reliant on academic, scientific, or engineering breakthroughs.
A typical starting point: Solo IP holder
If you’re the IP holder and founder, and you’ve launched the company alone, your initial equity position should reflect that. It’s not uncommon to start with:- Founder holding 90–100% (especially pre-incorporation or early pre-seed stage)
- Then set aside an equity pool (~10–20%) for future hires and advisors.
Bringing in a CTO or CEO: How to think about equity
As you bring others on board, especially a CTO who can develop the technology, and a CEO to scale and secure funding, equity becomes a way to compensate for risk and align long-term commitment. Here’s a general guideline based on industry standards:Role |
Equity (via options or direct) |
Notes |
Non-founder CEO | 5–10% | Typically through a 4-year vesting schedule with a 1-year cliff. Higher if very early stage, lower if post-Series A. |
CTO (non-founder) | 1–5% | Depends on technical leadership and stage of entry. Can go higher if they’re central to product execution. |
Other early key hires | 0.5–2% | For core contributors (first 5–10 employees). |
Founder equity: What’s reasonable?
In deep tech startups, it’s common for the original IP holder to retain majority equity (>50%) through the seed and early Series A stages especially if they continue to contribute technical guidance, maintain scientific credibility, or are central to the company’s long-term vision. A common structure post-initial team setup might look like:- Founder/IP holder: 60–70%
- CTO: 3–5%
- CEO: 5–10%
- ESOP (Employee Pool): 10–15%
- Early investors (post-seed): 10–20% depending on stage
Mistakes to avoid
- Over-equity to early hires: Giving away too much to non-founders can destabilize governance and hurt future fundraising.
- Confusing title with ownership: CEO is a role, not a rank of ownership. Equity should reflect risk, contribution, and long-term commitment, not just job title.
- Underestimating IP value: Especially in deep tech, the IP isn’t a “starting point”, it’s a moat, a product, and an asset.
Final thoughts
Deep tech startups are complex. Their success depends on honoring the science and those who created it, while also bringing in operational leadership that can commercialize and scale. Equity is a tool to align those forces—not a reward to be distributed based on negotiation power alone. When building your startup, set expectations early, benchmark against industry norms, and always prioritize long-term alignment over short-term appeasement.“In deep tech startups, equity should reflect contribution, not just position. Founders who bring the core IP must retain strategic control, while operational leaders are best incentivized through structured equity aligned with industry standards.”